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Is your confectionery business thriving, but you feel like you’ve hit a ceiling? Are you looking for a new, stable source of income that will multiply your success? The answer may be closer than you think.
Every day, Ukrainians drink millions of cups of coffee, and the number of coffee shops is growing every day. The combination of coffee and desserts is a winning combination that can bring profits right now.
Why coffee formats are at the peak of popularity
The coffee culture in Ukraine is experiencing a real boom. Over the past two years, the number of coffee shops has grown by 35%. Even the significant increase in the price of beans in 2024 had almost no effect on demand — coffee consumption fell by only 1%. This proves that coffee has become an indispensable product, a daily ritual, and an affordable luxury that Ukrainians are not ready to give up.
For today’s customer, history, quality, and craftsmanship are important. Customers are willing to pay more for a product whose origin and taste they understand. They will also appreciate a dessert made with Belgian chocolate, farm cheese, or seasonal berries.
A significant portion of coffee is sold “to go.” On average, Ukrainians drink 6 out of 15 cups of coffee per week in this format. This trend places new demands on the product range. Pastry shop owners often focus on desserts that need to be served on a plate. However, in a coffee shop-pastry shop format, the lion’s share of success will depend on products that are convenient to eat on the go. These are cookies, macarons, eclairs, and individual cakes that are easy to take with you with your coffee.
How the combination of coffee and sweets works
The key performance indicator for any establishment is the average check. And desserts are the easiest and most effective way to increase it dramatically.
In the context of a coffee shop, the most natural upsell to coffee is dessert. Statistics show that only 19% of coffee purchases are complemented by sweets. This may seem like a weak indicator, but for an entrepreneur-pastry chef, it is a tremendous opportunity. Your task is not to create a new need, but to satisfy an existing, yet hidden one.
Sales psychology in action:
- Visual merchandising. A beautifully decorated display window works without words, evoking impulsive desire and appetite even in those who did not plan to buy sweets.
- The art of offering. Train your staff to offer specific combinations. For example, “Would you like to try our signature honey cake with your latte?” instead of the standard and ineffective “Anything else?”
- Combo offers. Coffee + dessert sets at a special price increase the transaction value and create a sense of benefit for the customer.
The Nasoloda franchise as a ready-made model for your business
The Nasoloda franchise offers a ready-made business model that is ideal for confectioners. Let’s consider the “coffee shop + pastry shop” format:
- Investment: $18,000.
- Projected annual profit: $24,000.
- Lump sum payment: none.
- Royalty: 2% of turnover.
- Required number of employees: 2 people.
In addition to transparent financial conditions, Nasoloda offers advantages that perfectly meet the needs of the confectionery business:
- equipment leasing;
- a “product first” approach;
- comprehensive support;
- guaranteed profitability and local exclusivity;
- development of a regional hit.
Thus, the Nasoloda TM franchise offers partnership terms tailored to confectionery entrepreneurs.
Don’t put off your success. Take the first step towards creating the most popular coffee shop and confectionery in your area today!
Take the first step toward creating the most popular coffee shop and pastry shop in your area today!
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