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Every entrepreneur who dreams of owning a cozy coffee shop or pastry shop faces the same questions that keep them awake at night: “Will there be demand in my city?”, “How do I choose a location and not go bankrupt?”, “Where can I find my unique niche among dozens of competitors?” These doubts are the main barrier between an idea and its successful implementation.
The Nasoloda franchise, born in Khmelnytskyi, has proven its effectiveness in various regions of Ukraine. We understand that your success is our success, so we provide a detailed roadmap to stable profits.
Choosing the best city for your Nasoloda
Each of these cities has unique advantages and challenges. Your choice depends on your investment strategy and risk appetite.
Khmelnytskyi

Khmelnytskyi is the hometown of the Nasoloda brand, which gives it a unique advantage. There is no need to build a reputation from scratch here, as it has already been established through years of quality work.
Khmelnytskyi’s economy is showing steady growth. As of 2024-2025, the average salary in the city is around 22,000-22,500 UAH, and the average for the region is 23,000 UAH. This shows that people’s buying power is stable and growing.
The city’s economy is diversified, with a strong trade sector and a leading position in agricultural production. The city budget has significant revenue streams, which is also an indicator of a healthy economic environment.
Cherkasy

Cherkasy is a large regional center with a population of over 265,000 people, which guarantees a large customer base. The city’s economy looks healthy: the regional budget is being exceeded, and foreign trade has a positive balance.
In the first half of 2025, revenue from tourism taxes in the region increased by 52.4% compared to the same period last year. This is direct evidence that more and more tourists are coming to the region, ready to spend money on accommodation, food, and entertainment.
Ivano-Frankivsk

Ivano-Frankivsk is a market for ambitious entrepreneurs. The city is actively transforming its economy, turning into an innovation center. EU-funded projects, such as the New Economy of Ivano-Frankivsk (NEF), create a favorable environment for business and attract investment. Over the past year, the number of sole proprietorships has increased by 6.3%, placing the region in 11th place in Ukraine. The average salary in the city is growing and has already reached UAH 23,000, with high figures in the service, sales, and hotel and restaurant sectors.
What to look for when choosing a location?
City-level analysis is only the first step. The success of your coffee shop and pastry shop depends 80% on the right choice of premises. This checklist will help you turn general data into practical decisions:
- Traffic analysis. Understand who your potential guests are. Are they tourists, office workers, students, or residents of a residential area?
- Demographics of the area. Study the neighborhood. Is it a modern residential complex with young families or a business district that “dies out” after 6 p.m.?
- Competitor assessment. Visit neighboring establishments. What are their strengths and weaknesses? It is better to find a place where you can offer something unique than to open where there is no one else.
- Cost vs. potential. Never choose a location solely because of its low price. High rent in a high-traffic area will pay off much faster.
- Development prospects. Look at the area through the eyes of an investor. Are there any new developments, offices, or parks planned nearby? Choose a location that has potential for growth.
Numbers are important, but real experience speaks louder. Our partners who have already opened their establishments confirm the effectiveness of our business model. On average, they achieve a full return on investment in 12–18 months.
Ready to start your own sweet success story with Nasoloda?

Regardless of your choice, the Nasoloda franchise provides you with a comprehensive system, financial tools, and ongoing support to achieve success.
Our experts are ready to develop a detailed, personalized business plan for your chosen city. We will calculate the exact investment, payback period, and potential profit for a specific location.
Leave a request for a free consultation right now and receive a draft contract for review!
We understand that your success is our success, so we provide a detailed roadmap to stable profits.
Get a business plan