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Some people dream of owning their own coffee shop, others dream of a beauty salon or a mini-bakery with the aroma of fresh pastries wafting from the sidewalk. And then comes the moment when the thought of “I want my own business” is no longer just an idea, but a plan. But then the question arises: should you start a business from scratch or buy a franchise?
The answer is not as obvious as it seems. So let’s take a look at an example of what it’s like to start a business on your own and what it’s like to join a proven network where everything has already been tested, worked out, and, most importantly, is working.
Risks: who hurts more
According to Harvard Business Review, over 60% of new businesses or startups close within the first three years. The reasons are quite banal: the wrong business model, ineffective marketing, product development problems, financial miscalculations.
In franchising, the statistics are softer: less than 20% of franchise outlets cease operations during the same period. This is facilitated by standardization, training, a proven model, and ongoing support from the franchisor.
So, if you are thinking about buying a franchise or starting your own business, you should consider the risks involved in getting started, which are as follows:
| Indicator | Franchise | Business from scratch |
| Probability of error | Low (within regulations) | High (no system) |
| Cost predictability | High | Low |
| Support | Constant | None |
| Training | Yes (sometimes with certification) | Independent |
Investments: which is more expensive? And which is more profitable?
At first glance, a franchise seems more expensive: initial investment, royalties, lump sum payment. But in reality, the total costs of starting your own business can be higher due to the lack of a system, mistakes, and testing.
In the case of a confectionery franchise from Khmelnytskyi TM “Nasoloda,” the initial investment starts at $5,000, depending on the format (island in a shopping mall, coffee shop, confectionery, or combined format). This amount includes equipment, design, training, product supply, and marketing launch. It is worth noting that no lump sum payment is required.
For comparison: opening a similar bakery on your own costs at least $20,000. And that’s without taking into account the costs of mistakes, staff training, and recipe development.
Profitability: when to expect the first money
One of the main criteria for an entrepreneur is when the business will start to “pay off.” And here, the franchise wins again. On average:
- A confectionery franchise breaks even in 6–12 months.
- A business from scratch — in 12–24 months, and sometimes longer.
This is explained by the effect of scale: the chain already has a name, a ready audience, marketing, SEO, and recognition. You don’t have to start a business from scratch.
For example, partners of the Nasoloda TM reach their first stable profits in just 3–4 months of operation, with a profitability of 15–22% depending on the location. This is a high indicator for the confectionery business in Ukraine.
Nasoloda TM franchise: advantages of cooperation
We are convinced that franchising in Ukraine can be understandable, effective, and profitable. That is why, if you are torn between buying a franchise or starting your own business, we have several convincing facts for you. Benefits of working with us:
- Production — at our own factories in Khmelnytskyi.
- Almost 30 years of experience in the confectionery business.
- Flexible formats: from food courts to branded cafés.
- Direct deliveries of fresh products.
- Full partner support — from location selection to opening.
- CRM system and marketing support.
Being an entrepreneur is always about choice. And those who consciously choose between freedom and a system win in any case. But if you want a quick start, a recognizable brand, risk minimization, and a profitable format, the Nasoloda TM franchise is a business that works.
Leave a request on the website and get advice and a business model today.
If you want a quick start, a recognizable brand, risk minimization, and a profitable format, the Nasoloda TM franchise is a business that works.
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